We are not your typical “influencer program”.

The creator economy is booming, but spiritual leaders who choose to share their voices and build communities and audiences online face unique challenges. They're forced to choose between depth and reach, authenticity and algorithm success, and oftentimes, are pouring out wisdom, healing and guidance to others without being nurtured and filled themselves. Even worse, those who are unapologetic about disrupting harmful religious and cultural narratives in their work often feel unanchored and alone.

At Soul Story, we believe that their voices are critical—not just for the social media landscape but for a world on the brink. So we provide the support system these essential leaders need to thrive and spread their messages of purpose, faith, hope, justice, non-violence, stewardship, courage, empathy, abundance and love to the millions of people who need it.

WHAT WE DO

We invest in who leaders are and what they make.

  • We value spiritual leaders as whole human beings, beyond their social media presence and create space for them to connect, grow, heal, experience rest, and receive the kind of wisdom, accountability and care that they offer to so many others. Through retreats, peer coaching, access to spiritual and mental health support, business mentorship and other resources, we meet the needs of the spiritual leader first.

  • In Soul Story’s media and accelerator program, we help amplify the voices of spiritual leaders and creators authentically by experimenting with new forms of content, providing personalized guidance on impact strategy, digital presence, measurement beyond metrics, narrative development and storytelling, data analytics and media partnerships. While scale is not our primary metric, we believe that the more who are exposed to the work of these leaders, the better. So we do what we can to supercharge their efforts and help them reach their intended audience.

Meet our Founder

Erica Williams Simon is an author, cultural strategist, and the founder of Soul Story. She has led narrative and storytelling work across media, tech, and social impact with organizations including Snapchat as the founder of Snap’s Creator’s Lab, Upworthy, Center for American Progress, and the Leadership Conference on Civil and Human Rights and done work for foundations and companies like HBO and Spotify.

As a public voice and creator herself, Erica also coached and trained hundreds of culturally savvy, faith-rooted leaders for a decade through Auburn Seminary’s groundbreaking Media and Storytelling Training program. She is also co-founder of a narrative agency and innovation studio and is currently a Master’s student at Princeton Theological Seminary. She is on a mission to change how we tell our most important stories and to support others who are using culture, media and deep wisdom to build a more beautiful and just world.